Its great to do everything, but there is a diminishing ROI on each successive niche. We suggest choosing one niche and develop your theme from there.
Galvanized Management has a dedicated property host. A young lady with a huge heart who cares about your guest's feelings 24/7. Her job is to ensure the guests feel heard and wanted. Your guests will be just a text away at all times.
When the guest is looking through hundreds of online profiles we need to stand out among the crowd. We find what makes your rental special and capitalize on that as a strength.
Most Summer guests are coming to the Poconos to be outdoors, so create an outdoor experience, and showcase it through the photos.
In 2020 theaters were shut down, but we were opening them up at vacation rentals. Supply and demand take over when you provide what guests are lacking.
If a house has 10 bedrooms make sure you showcase a large gathering area. Guests in large homes come for togetherness. Show them how everybody can be comfortable in one area.
If cozy is your theme, make everything warm and comfortable. If you're target market is groups of families then consider themed bedrooms so there is something for everyone to like, but choose something that ties them all together. Need a designer? We've got you covered.
Your guests have been to several AirBnB's and have developed an expectation. How do you create a memory, how do you exceed expectations, how do you stand out? Thats what you will see in your reviews.
If you offer the same thing as everyone else then your guest will only choose you if you have the better price. Let's not get into a race to zero. Demonstrate value right from the listing.
An accent wall can be inexpensive but offers a change in tone or warmth. Galvanized Property Management has a relationship with a local interior decorator, so ideas like this will come up if you want a consultation.
There's only a handful of homes in the Poconos with indoor pools. Capitalize on what makes your rental special
If the house is small inside then it should be big outside. When compared to finishing a basement or an addition a deck is an inexpensive way of adding square footage to your guest experience. But don't do it the same as everyone else, change up the railing, or the decor.
Let's talk. What do you think can be improved? If it's already exactly how you want it then how exactly do you want it managed? One benefit to working with a medium sized team is flexibility. If you have a preference we can most likely accommodate it. Our team of caring professionals have the experience and the resources our competition does not have. Could you implement the ideas on our site? Yes, you could do everything and more working on your own, but why limit yourself?
A client of mine purchased an AirBnB and wants to self manage. I support that decision. She called me asking who I know who can delivery ice. There's no ice delivery service out here, so I asked why she needs ice. Turns out the refrigerator went bad between guests and now she cannot get it fixed till after the guest leaves, so a cooler and ice was the best she could offer. Of course I capitalized on that pain point to say that we at Galvanized Property Management have extra appliances available in storage for just such circumstances. They are there for the rentals we manage so that the guest can be impressed how quickly we swap out a bad appliance on a weekend. When have you ever heard of a property manager with an extra fridge, oven, microwave, and dishwasher just in case? The GMG difference comes out all over the place.
Many property hosts think they can create better product to increase revenues. They are right, but how does one minimize the budget while maximizing the return on investment? Galvanized Management realizes that vacation rentals are constantly competing with other vacation rentals. But it's not just because one is good and the other is not, they compete within several filters. Filters like the number of bedrooms, the cost per night, the ones that allow pets, ones with hot tubs, and the lakefronts. When you consider small improvements that go the furthest you need to have a constant awareness of how your competition in each category is better or inferior to yours. For example, does it make more sense to upgrade your fire pit or add an outdoor shower? That depends entirely on the competition. How many of the rentals that your house competes with have a fire pit thats better than what you propose versus how many have an outdoor shower? See, it's all about how to make your product stand out in the crowd. You might spend $2000 on the upgraded fire pit, you might spend $2000 on the outdoor shower, but which will give you the best ROI. As you can see, the answer is dependent upon the competition. What other property manager will continuously keep aware of the competition?
Many vacation rentals are managed by the owner for good reason. Where else will you find someone who can do as good of a job for a manageable price? How else can the owner be able to control the behavior of guests?
Realize that as the owner the job you're performing to manage the property yourself is only earning you 25%, and in some ways could be costing you money. What's your time worth? Rental hosting demands immediate responses at any time of the day. AirBnB guests message the host mid-day, nights, weekends, and especially on holidays. In a normal job you'd get paid extra to work weekends or holidays, but thats when your rental most needs attention. Do you enjoy going on vacation? If you are the property host you cannot take a vacation from guests and their concerns without an impact in business. You deserve time off and being the sole host of your short term rental can burn you out fast. Additionally, if you're not devoting extra time to your rental to compete then your rental could become stale. It demands a host who can go above and beyond just managing guests, you'd need to devote attention to building the rental business over time.
If a short term rental property manager is earning less than 25% of they will eventually lose their incentive to dedicate time and resources to your rental. This is because market data demonstrates that professional STR management businesses break even at 24%. Between employees, insurance, and monthly expenses related to managing your rentals there is almost enough for some advertising. If you want a rental hosting service that can do everything you will need to factor in a decent amount so they can stay in business.
Promotionally, we offer our services at 25% of rental income after online platform fees. Discounts can be applied in the case of exceptional properties.
Did you expect your property manager to have a plumber in house? How about an electrician? And if you need a landscaper to keep the yard in good condition did you ever think your property manager could do that too? Do you expect your property manager to have appliances in storage waiting to replace a broken one just in case?
Galvanized Property Management has contractors experienced in plumbing, electrical, flooring, paint, drywall, flooring, landscaping, and more. Furthermore, we have those contractors in house full time. So when something needs fixed we are not 'subbing it out.' A typical plumber will charge $95 just for a diagnostic call during normal business hours. But when you have Galvanized Management for your team you have predictable contracted hourly rates.
What's the best way to get positive reviews? How do you become a superhost? By communicating to the guests that you care about their experience and by performing above their expectations. Our property hosts are surprisingly empathetic to your concerns and your guest's concerns. They are passionate about positive outcomes for every conceivable circumstance and have experience interacting with guests in order to be familiar with guest expectations.
With enough industry experience a property manager is able to take lessons from one guest and apply them to another. With experience maintaining rentals a manager is able to apply solutions across multiple properties. Sometimes a solution to a problem is just a matter of asking a few other people. This is another example of how the team dynamic benefits you.
The business owner of Galvanized Management was a local Math Teacher for 10 years. Communicating complicated concepts and algorithms is a skill that is built over time. It permeates the training culture of the organization and characterizes our communication style. We strive to be helpful and respond promptly. When appropriate we communicate in writing, but every member of the team has a cell phone and can be reached on their direct line, during and after business hours.
Galvanized Property Management
906 Route 940, Suite 110, Pocono Lake PA 18347
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